Dive into the world of pay-per-click (PPC) advertising and discover how to harness the power of Google AdWords to elevate your brand and drive customer engagement. This course, offered by the Caribbean Tourism Institute, will guide you through understanding how Google AdWords functions, setting an appropriate budget, choosing the right keywords, creating effective ad groups, and crafting compelling ads that capture your audience’s attention. Learn to fine-tune your strategies and watch your campaigns succeed. Start today and enhance your business’s online presence with confidence!